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Product name: High Impact Custom Black Kajal (Clinique) in the shade Blackened Black.
Format: A pencil/kajal style eye liner — rich-pigment, deep black. For example, one Indian listing shows “0.01 oz”.
Key claim: "Pigment-packed kajal pencil delivers rich, dark colour with 12 hours of staying power. Skip-proof formula resists smudging, sweat and humidity—even water."
Designed for eye definition/liner and waterline use; suitable for sensitive eyes/contact lens wearers.
Intense, deep black payoff: Ideal for bold eye definition — the shade “Blackened Black” provides a true deep black rather than a softer charcoal.
Long wear + performance under challenging conditions: Claims of up to 12 hours of colour hold, resistance to sweat/humidity/water are especially relevant for warmer climates.
Precision & versatility: As a pencil/kajal format, it allows you to draw fine lines, smudge for a smoky effect or use in the waterline for drama — useful for various visual-looks in premium campaigns.
Suitable for sensitive/contacts: Ophthalmologist-tested, safe for sensitive eyes, making it appropriate for professional model use/brand assets.
Brand credibility & luxury positioning: From a premium brand (Clinique); aligning with your luxury-beauty aesthetic and asset-creation focus.
Prep: Ensure the eye area is clean. If you have oily lids, use a lightweight eye primer or powder to help longevity.
Application:
Sharpen the pencil if needed.
Apply along the upper lash line: start at inner corner, moving outward. For fuller liner, draw slightly thicker as you move outward.
For waterline: Gently apply along the inner rim of upper and/or lower lashes for deeper definition.
For smoky effect: After applying, use a smudging brush or cotton swab to softly blur the line outward.
Finish: For longer wear (especially in humid/warm settings), lightly set the outer liner with a dark matte eyeshadow to prevent fading or transfer.
Removal: Use a gentle eye-makeup remover—since it’s designed for long wear, good removal helps maintain lash/eye skin health.
Asset/visual tip: For your brand visuals: show close-up of the liner tip, application on model (close-up of eye), and the effect (sharp vs smudged) under your brand’s lighting style. Ensure the black is true black and doesn’t appear faded under studio light.
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