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The product is from the brand Rare Beauty by Selena Gomez, called Positive Light Under Eye Brightener. According to the official site:
“A super lightweight liquid that instantly brightens, hydrates, and awakens under-eyes with sheer to medium coverage for a fresh, radiant look in a flash.”
The shade Light Medium is described as being formulated for “pink undertones to brighten light to medium complexions.”
Given your focus in beauty-lifestyle visuals, multi-skin-tone model work, premium brand imagery and your region (India/Ghaziābād/Delhi), here’s why this product is relevant:
Brightening under-eyes: The under-eye area is critical in portraits/model shots — tired or shadowed under-eyes can detract from a polished look. This brightener aims to refresh under-eyes quickly.
Shade suited for light-medium skin tones with pink undertones: The “Light Medium” option is ideal for models/subjects with lighter-to-medium complexions and pink or neutral undertones — relevant in a multi-skin-tone context where you may match product variants.
Smooth, lightweight finish: In high-resolution visuals and model shoots, products that crease or settle into lines show up harshly. The claims suggest this product handles that risk well.
Efficient for kit/travel/model use: Its compact size, quick application (metal tip), and dual purpose (brightening + hydrating) make it practical for your model kit or on-location work.
Layering flexibility: You can wear it alone (minimal makeup look) or layer over concealer for higher-coverage/model look — giving flexibility for lifestyle vs editorial/model shoots.
Here’s how you might apply this in your professional/model imagery/brand workflow:
Prep the under-eye area: Ensure the zone is moisturised and primed; avoid excessive texture or dryness to get smooth application.
Apply with the metal tip: Use 2-4 small dots under each eye using the cool tip applicator. Brand suggests this method.
Blend: Tap gently with your fingertip, small brush or sponge. The ultra-fluid texture allows blending quickly.
Layer or build:
For a more natural/lifestyle look: Use a single layer, blend softly.
For a more full-model look: You could dab concealer first, then layer this brightener over, or vice-versa.
Check under lighting: Since you’ll shoot in studio/daylight/mobile, check how the “Light Medium” reads on the subject’s skin tone under your lighting setup — make sure it neither appears too light (ashy) nor too heavy.
Touch-up kit use: Keep this in your kit for quick under-eye refreshes between shots — especially helpful for travel/model sets or long days.
Alternate use: The brand suggests you can also apply it on the high points (cheekbone, brow-bone, temples) for a subtle highlight/brightening effect
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