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This product is part of the “Stay Vulnerable Glossy Lip Balm” line from Rare Beauty (by Selena Gomez). On its official page:
“Like a lip mask in a gloss, this ultra shiny balm cushions lips with soft, nourishing colour that’s all slick, no stick.”
The specific shade “Nearly Berry” (often shown as Berry) is described as a soft berry tone.
Nourishing lip finish: Unlike a typical gloss, this functions like a balm-gloss hybrid — delivering colour + shine + moisture-feel, which is especially useful for model kits and beauty-lifestyle visuals where lips should look healthy and polished.
Soft berry tone: The shade Nearly Berry gives a flattering berry tint that can work well for many skin tones — offering a bit more colour than a nude, but still elegant and wearable in lifestyle content and model visuals.
Photogenic finish: The gloss-balm texture creates a healthy shine without being overly reflective or sticky — this can translate nicely under studio lighting, on camera, and in product/model stills.
Versatility for your work: Given your focus on beauty-lifestyle visuals, multi-skin-tone model imagery and premium brand content, this lip product is good for both everyday/lifestyle looks and elevated/model looks.
Brand integrity & kit fit: Rare Beauty is a recognized premium brand which aligns with your high-quality visual standard; this lip balm is compact and easy to carry in your model kit for quick refreshes or travel shoots.
Here’s how you might apply and integrate it into your beauty-lifestyle/model imagery workflow:
Prep lips: For best results (especially in close-ups), ensure lips are clean, lightly moisturised, and free of heavy texture so the balm gloss sits smoothly.
Application: Use the applicator to swipe the balm onto bare lips. Because of its tinted gloss nature:
For a fresh lifestyle look: one or two light swipes of Nearly Berry for a subtle berry wash.
For more model/editorial intensity: layer another coat, perhaps focusing centre lips, to deepen the colour and shine.
The official usage: “Swipe over bare lips for a glossy wash of colour, or dab over your favourite lipstick to add instant shine.”
Photography/lighting check: Since your output includes high-quality visuals, check how the berry tint reads on each model’s skin tone under the lighting you use (studio, daylight, mobile). On some deeper or warmer skin tones, the berry might appear different—adjust layering accordingly.
Kit/travel use: Because of its balm-gloss hybrid nature, carry it in your model-kit for lip touch-ups between looks or for quick changes when switching from one visual mood to another.
Optional layering: If you want to customise the look further:
Use a lip liner underneath for more definition or longer wear.
Use the balm over a matte lip for a glossy finish.
Blot lightly if you prefer less shine for certain close-ups.
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